We've all got a mate who can spin a good story – one that gets bigger and bigger each time it's told. So to launch the new iPhone 18 Pro, we introduced the ultimate unreliable narrator: 'Mo', a carshare driver who shares a story across Vodafone's vast 5G network. Mo tells us about the time he picked up a rockstar, hit up the clubs, recorded a new album and totally became best friends along the way. But the biggest news of all: he got the new iPhone 18 Pro at Vodafone. ​ Directed by Connor Pritchard via Good Oil, 'A Very Possibly True Story' features ARIA award-winning R&B artist 'Boy Soda', the iPhone 18's new 48 megapixel variable aperture camera and a python named Benny. The campaign runs on TV, BVOD, Social & OOH.