Project: Christmas 2024
Client: TK Maxx
There’s nothing better than the feeling of finding an incredible gift. But when you get an incredible gift at an even better price — it’s hard not to spill the beans on how much it cost.
That’s how every shopper at TK Maxx feels this Christmas! Thankfully for people across Australia, there’s a certain extra sparkly group of people there to intervene and avoid the magic of gift giving being ruined.
The campaign runs across TV, BVOD, Cinema and social and features a festive remake of The Black-Eyed Peas number 1 hit Shut Up.