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Project: Christmas 2024

Client: TK Maxx

There’s nothing better than the feeling of finding an incredible gift. But when you get an incredible gift at an even better price — it’s hard not to spill the beans on how much it cost.
 
That’s how every shopper at TK Maxx feels this Christmas! Thankfully for people across Australia, there’s a certain extra sparkly group of people there to intervene and avoid the magic of gift giving being ruined.
 
The campaign runs across TV, BVOD, Cinema and social and features a festive remake of The Black-Eyed Peas number 1 hit Shut Up. 

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