As soon as kids move away for uni, the communication drop off is real: they start calling home less and stop replying to messages as much as they should. So, we recruited three real parents in an embarrassingly bold act to get their unreliable kids to finally call them back. We painted their not-so-gentle reminders on large-scale mural artwork around university locations across the country - guaranteeing they couldn’t be ignored or missed. Then we amplified it across social. Reminding kids that they’ve got unlimited calls and texts on a Vodafone network. So use it.