Project: Gary
Client: Zelora
Most Australians know solar and battery can bring their electricity bills down. What they're less sure about is who'll be there once the panels are on the roof.
Enter Gary, the star of Zelora's first brand campaign. Gary is that ongoing support in human form. The guy who shows up on day one and simply never leaves.
Directed by Rabbit's Al Morrow, the hero film follows Gary as he joins a family on their first day as Zelora customers and stays for years and years, until he's practically part of the family.
Now live across BVOD, SVOD, YouTube, Meta, out-of-home, digital display, in-store at Bunnings and online.