Allianz has been the worldwide insurance partner of the Olympic and Paralympic movements since 2021, and have been supporting the games even longer in Australia. To mark the 2024 event in Paris, we helped Allianz create a new brand campaign that taps into their most iconic brand code to celebrate fan communities across the nation. 


The Allianz ‘Ahhh’ is one of Australia’s most iconic and memorable brand codes. ‘Ahhh' also happens to be the sound Aussies made when Cathy Freeman sprinted into history, or Courtney Vine scored ‘that goal.’ The hero film above uses this simple but powerful truth to create a uniting cheer, celebrating this shared moment of joy, and making Allianz the brand Australians remember most during the Olympic and Paralympic Games.