Project: OPEN HOMES THAT ARE ALWAYS OPEN
Client: DOMAIN
Open homes are great, until you're stuck at work, on a plane, or just not a "Saturday morning inspection" kind of person. Enter Matterport, Domain's immersive 3D property tour experience that lets buyers wander through a home whenever the mood strikes, precisely measure anywhere and remove the furniture in a click. No appointment or putting on pants required.
A series of cheeky films brings the idea to life, following unsuspecting homeowners as buyers "drop in" virtually at the most delightfully inconvenient moments. Because Domain makes every home an open home.
The campaign is running across Film, OOH, BVOD, social, digital and product, with integrations and amplification across major media properties such as The Block, the NRL Finals Series, and NRL and AFL Grand Finals.