Project: OUT There
Client: Outdoor Media Association
Out There, a new content series, by OMA follows CEO Elizabeth McIntyre on the road with six of the country's leading marketers, visiting their live campaigns to talk through the decisions behind them: the brief, the strategic bet and the result that made it worth it. Each episode pairs in-depth conversation with a site visit to the work itself.
Season One is live now, with Allianz's Laura Halbert, Uber's Lucinda Barlow, Telstra's Brent Smart, BMW's Alex McLean, The Iconic's Joanna Robinson and Lion Beverages' Clare Tsubono - putting their strategic thinking out in the open.