Project: Progress for All
Client: UNSW Sydney
The world's hardest problems are rarely solved by one point of view. With UNSW Sydney, we've launched the next chapter of their 'Progress for All' platform.
This time the focus is on UNSW's belief on how progress really happens: the more perspectives around a problem, the better the solution. In the animated film, our protagonist gets past each obstacle by calling on a diverse group of collaborators.
It's all set to a fresh take on Canned Heat's iconic 'Let's Work Together', created by our creative and sound design teams alongside UNSW students and alumni.
For UNSW, the campaign marks a significant milestone in its brand and reputation strategy. The message is simple: progress for all is best made by all.