Project: REFRAMING THE CLIMATE CRISIS AS A CHILDREN'S CRISIS
Children will carry the greatest burden of climate change but are the least responsible. It poses an unprecedented threat to the health, nutrition, education, development. survival, and future potential of all children.
A child born today will experience three times as many climate related events as their grandparents. To highlight this issue and show how UNICEF will always be there to support children in need, we launched a powerful new film, showing how childhood has changed over the years, set to Radiohead's "No Surprises', which the band generously donated.
The campaign launched ahead of the 2023 United Nations Climate Change Conference and covers brand and donation-driving comms across OOH, BVOD, digital and social.