For decades, Selleys has been the brand Australians trust to make things stick. But sometimes you don't want to stick something forever. Tastes change, kids arrive, you move house, or the hook you were so sure about is suddenly in the wrong spot. And until now, removing a hook meant taking some of your wall with it. Introducing Selleys Undo Glue. Holds strong until it's time to come down. Then one twist, and it's off clean. Our launch campaign takes the nation through all the things you can use it on, from axes to cuckoo clocks and more. And while Undo Glue is made to come off, the song we wrote is made to stick. Now live across OOH, social, influencer, PR, in-store and radio.