“You can’t say that?!” Well, we did. After launching our campaign to put Vodafone back on the map, we’ve returned with part 2. This time Ali Wong and Vodafone challenge the category by showing customers they can get a “big telco experience that’s cheaper than T****ra”. The tongue‑in‑cheek interaction with a stereotypical “big telco” legal team, doubles down on Vodafone’s core message: Australians can get a great telco experience without paying more. Because, why would you? Why? WHY?! Backed by network coverage now reaching 98.5% of Australians, the campaign rolls out nationally across film, online, social and out-of-home.