With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. Netflix or Prime? Disney+ or Apple TV? As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview is one streamer Aussies never need to cancel. To promote this, we launched a new brand platform featuring a series of films with characters from different TV genres lamenting the fact that the streaming platform they’re on is about to get cancelled. To complement the films, we also created a series of OOH ads that cheekily fuelled the subscription debate ABC iview can never be part of.