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Project: Care You Can Count On

Client: Allianz

Care isn’t some slogan on a wall at Allianz. It’s baked into the company and informs everything they do. So, to launch Allianz's new brand platform — Care You Can Count On — we didn’t just want to talk about it, we wanted people to feel it. ‘Flight of The Finch' is an emotionally stirring film from Oscar-nominated director, Michael Gracey. The film, set to an Avril Lavigne classic, embodies Allianz’s instinctive brand of care through the extraordinary journey of a mother finch on a stormy quest to protect her egg. The spot is part of a larger campaign, supported by a mix of TV, cinema, online video, outdoor, digital, and social.

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