Forget Jingle Bells – for Myer’s much-anticipated festive campaign we dropped a less conventional Christmas anthem. The campaign re-imagines Jamiroquai’s ‘You Give Me Something’, in collaboration with Australian talent Sycco. The soulful, sun-soaked cover captures that unmistakable feeling when you find and give the perfect gift. Set to a music-video style vision produced in-house by Plus Also Studios, the campaign walks a line between heritage and originality – a nod to the department store’s rich Christmas legacy, fused with the energy of new Australian talent.