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Project: Dirty Old Secrets

Client: Seasol

Seasol has been helping Australians grow stronger, healthier gardens for generations. But when younger Aussies started turning to Instagram influencers with one succulent and a ring light, we knew it was time to set the record straight. Dirty Old Secrets puts Seasol back in the starring role by uncovering the real, proven backyard wisdom of older gardeners, the very people who’ve been quietly using Seasol for decades. Across ten binge-worthy doco-episodes, these legends spill the hilarious, unexpected and genius secrets they’ve kept under wraps for years. Created for TikTok, Instagram and hosted on DirtyOldSecrets.com, the series makes gardening advice fresh, funny and shareable, while reminding younger audiences that Seasol is more than just a bottle on the shelf, it is the secret weapon behind generations of success. With trailers, OOH, PR, influencers and more, Seasol isn’t just part of gardening history. Dirty Old Secrets positions it firmly in gardening’s future.

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