Vanguard has a proven track record of strong and steady returns. Yet in 2024, 67% of Australians took no steps to invest or improve their finances due to uncertainty about where to invest, whether that’s a spare $50 to their entire Super. To break this inertia, we asked a provocative question “Do you not like money?” It was our colloquial (and amazingly legally compliant) way of saying that if you invest with us and you’ll make money! And it worked, by poking a bit of fun in a very Aussie way, it’s driven incremental awareness and contributed to Vanguard being the fastest growing super fund.