Project: GIVING DAY
Client: AUSTRALIAN MUSEUM
No one knows how much the Australian Museum gives back like the exhibits on the other side of the glass. To promote the Australian Museum’s very first Giving Day, we passed the mic to the furry, scaly, sparkly species and objects Aussie kids know and love.
After a night shoot at the museum, we worked with famous Australian comedians Michelle Wittrop and Ben Russell to give specimens a voice - from dinosaurs with big hearts, to charismatic cassowaries, curious marsupials… even thorny devils with small lizard syndrome.
Not only did we meet our $500K target, we doubled it. Raising $1,007,113 to fund vital research, education, cultural and Indigenous programs - together, we opened the doors of the museum to everyone.