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Project: Because Life Happens

Client: GMHBA

Because sometimes in life, we don’t make the healthiest choices. We go in a little too hard at footy, we don’t always eat meals that can be classified as ‘nutritional’, and, on the odd occasion, we don’t exactly get home before bed time. GMHBA health insurance understand that, and in this new brand campaign, shot exclusively on film, they show it with raw, honest, empathy.

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