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Project: How to break a Honda

Client: HONDA

Honda’s Lawn & Garden range is legendary for its unrivalled engineering. They’re built to last and last, which is great... unless you want an excuse to buy a shiny, brand spanking new one. So, on socials, right where Honda owners were bragging about their 1980s Honda mowers, we gave them an idea on how they could finally justify an upgrade. Introducing How to Break a Honda, the new social campaign that puts Honda’s famous durability to the ultimate, absurd test. Because we know a normal garden won't break a Honda, we took our mowers far beyond the lawn. We put them through a series of high-action destruction tests designed perfectly for the high-speed nature of social feeds and BVOD.

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