Tyro are challenging the big 4 banks to put better payments, banking and lending solutions in the hands of Australian businesses. We created a new brand positioning, 'Into business big time’ and launched with an integrated campaign that leant into Tyro’s obsession with business cashflow management solutions. The launch films show Tyro employees absurdly camouflaged into businesses to make sure every payment is seamless. We also created an exciting new brand identity and design system that was launched through a range of tongue-in-cheek OOH, social, digital and a Spotify radio campaign.