Project: It Feels Good to Belong
Belong is Australia’s first carbon neutral mobile and internet provider. As the name suggests, it’s a brand that’s all about inclusivity and togetherness. ‘It Feels Good to Belong’ is a joyful celebration of that. A brand platform that goes beyond the rational, into the world of emotion, whimsy and internet-fuelled wonder. To launch, we created a film based on the phenomenon of pareidolia – the very human ability to see faces in objects. Proving that connection is everywhere, if you just look hard enough. And showing that no matter your size, shape, colour or creed, it always feels good to belong.