Project: Built to last and last and last
Client: Honda
Known for unmatched reliability and engineering excellence, Honda’s Lawn & Garden products have earned a reputation not just for performance, but for their uncanny longevity. This campaign brings that benefit to life, by showing just how upsetting it can be when you’re itching to buy a new Honda product, but your current older model works so well it just won’t let you. After all, they’re built to last and last and last.