For decades, the efficacy of outdoor media was measured by its static location, leaving advertisers to guesstimate true human attention. To bring absolute accountability to the industry, the Outdoor Media Association challenged us to re-engineer their $20 million MOVE platform from the ground up. Mapping the hour-by-hour mobility of an entire nation required a custom cloud architecture capable of instantly crunching a staggering 40 terabytes of data and 450 billion human movements. Making such raw power and complexity effortless to navigate required strategic UX design of the highest order. By giving media buyers definitive proof of audience exposure, MOVE takes the guesswork out of planning – so brands never pay for an unseen billboard again. MOVE isn't just a place to store data. It’s a world-first measurement platform, and a benchmark of what comes next.