Style is more than just the clothes you wear – it’s a reflection of who you are. So to introduce a host of new brands at Myer, including Topshop, 4th & Reckless, Nobody Denim and more, we explored the personal style of aspirational Australians as part of the new ‘My Store Is’ platform. The campaign goes ‘Behind the Style’ with actress Olivia De jonge, ceramicist and TikTok creator Guy Vadas, and illustrator Bella McGoldrick.