Life’s little indulgences are often reserved for the privileged few.  But with Myer One’s new range of benefits and easier access to coveted ‘Gold Tier’ – more perks and pleasures are now available to each and every one of Myer One’s 4.7 million members. So, to announce the change, we positioned Myer One as a special indulgence available to all Australians: ‘Only for everyone’.  Set within the elevator of a surreal department store, where each Myer One benefit is artfully revealed behind the elevator doors.  The campaign was produced in-house by Plus Also Studios at the Melbourne studio, and is supported by Film, OOH, Digital, Social, Influencer & PR.