Yates has been an essential part of Aussie backyards for generations - but to connect with new audiences, they needed more than just another product launch. So they created Click & Grow®, a lawn care system designed to make greener, healthier lawns simple for novice gardeners.     To introduce it, we transformed gardening into Australia’s newest sporting obsession, the National Gardening League (NGL). A playful cultural platform where lawns became the athletes, referees judged the turf, leaderboards tracked the action, and the prize was $10,000 a Championship Green Thumb Ring and a pretty good story.      Rolled out nationally across TV, OOH, radio, social and even AFL + NRL stadiums, the NGL placed Yates at the heart of Australian culture positioning Click & Grow® as the official equipment of the sport of gardening, and Yates as a brand ready to lead the next generation of gardeners.