For decades, puppies and kittens have loved Petbarn’s friendly team members, vet-led advice and puppy school. To build upon that love, we helped Petbarn launch their new Puppy and Kitten Club — a free club that gives new pet parents everything they need for their pet’s first year, helping them feel confident as their fur babies grow. To launch it, we created a heartwarming film that celebrates the love pet parents have for their fur babies. Featuring an adorable mix of breeds, including cavoodles, rescues and rag dolls, the 60 second spot is set to a unique cover of ‘Love Is All Around’, made famous by Wet Wet Wet and the film Love Actually. The spot is part of a larger campaign, supported by a mix of TV, digital, and outdoor ads—focusing on the channels pet parents are most likely to see.