Project: Scroll Good
Everest. It’s big. 8.849 kilometres in fact. That’s a long climb for a human with legs, even longer for a human thumb without them. Yet every month, our thumbs scroll this very distance, emitting carbon. We brought this story to life to remind Australians that with Belong, Australia’s first carbon neutral telco, their network usage is offset and they can Scroll Good. In our film, ‘Thummie’ overcomes blizzards, scales cliff faces, and comes thumb to face with a Nepalese mountain yak; reaching the glorious summit and proving that our scrolling thumbs can live in harmony with nature.