Project: TK Maxx Brand
Client: TK MAXX
This is the tale of Confetti Katie. A TK Maxx shopper who gets so abso-TK-lutely excited by big brands at small prices she explodes in confetti every time she shops. Quite the wonderful affliction. OOH and social ran in conjunction with the film, launching a new brand look and feel for TK Maxx bringing abso-TK-lutely platform to life in every channel.