More than 500 million people visit the cinema every year. Yet the experience for those who are blind or have low vision is always an afterthought. To promote Mastercard’s accessible Touch Card™, we flipped the script and created a cinema experience that put them first. TOUCH is a feature-length motion picture without pictures. Developed with award-winning director Tony Krawitz and Oscar-nominated sound mixer Wayne Pashley – in collaboration with composers, writers and actors from the blind and low vision community at every stage of the production process. The shared ambition was to redefine what the cinematic experience could be without pictures orienting the storyline. The film premiered at Sydney’s iconic OpenAir Cinema and will be shown in theatres and festivals across the world.