As the season shifts, we partnered with Myer to evolve MARCS and David Lawrence brand stories for the second instalment of AW26. With Winter comes new colours, textures and unexpected combinations, designed to layer effortlessly into a timeless, everyday wardrobe.

Following the February relaunch of Myer’s exclusive brands, we partnered with the team to deliver the second phase of Basque, Blaq and Thereafter campaigns. Building on the foundations from launch, each brand brings refined silhouettes, richer textures and a sharper expression of modern winter dressing.

One year on from launching their brand platform ‘Care you can count on’, Allianz wanted to build further meaning into the promise by showcasing their deeply human service experience. Directed by Bonnie Moir (EXIT), our film spotlights the expert staff in an Allianz’ Claims Centre, caring for customers as they navigate moments of fear and uncertainty. A rare glimpse into what happens behind the scenes at Allianz.

“You can’t say that?!” Well, we did. After launching our campaign to put Vodafone back on the map, we’ve returned with part 2. This time Ali Wong and Vodafone challenge the category by showing customers they can get a “big telco experience that’s cheaper than T****ra”. The tongue‑in‑cheek interaction with a stereotypical “big telco” legal team, doubles down on Vodafone’s core message: Australians can get a great telco experience without paying more. Because, why would you? Why? WHY?! Backed by network coverage now reaching 98.5% of Australians, the campaign rolls out nationally across film, online, social and out-of-home.

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In a sea of Black Friday deals, Petbarn needed to stand out and do something a little different for their first ever live shopping event on TikTok. So, we turned the TikTok live show into a live pet talk show; Morning Talkies. Hosted by two professional comedians, each segment was scripted and crafted using the tropes of breakfast television shows. When we needed to talk about deals on pet food? We turned them into a cooking segment with a Petbarn staff member showing our audience how to mix wet and dry food. Our Plus Also Clovelly Studio was transformed into a television set, complete with hand-painted set pieces, crew and many four-legged cast members. In the hour, we achieved 303,935 impressions, which is a pet-tastic reach for an account with just 28K followers. Our live also hit 10.7x our follower base.