For decades, Selleys has been the brand Australians trust to make things stick. But sometimes you don't want to stick something forever. Tastes change, kids arrive, you move house, or the hook you were so sure about is suddenly in the wrong spot. And until now, removing a hook meant taking some of your wall with it. Introducing Selleys Undo Glue. Holds strong until it's time to come down. Then one twist, and it's off clean. Our launch campaign takes the nation through all the things you can use it on, from axes to cuckoo clocks and more. And while Undo Glue is made to come off, the song we wrote is made to stick. Now live across OOH, social, influencer, PR, in-store and radio.

Most Australians know solar and battery can bring their electricity bills down. What they're less sure about is who'll be there once the panels are on the roof. Enter Gary, the star of Zelora's first brand campaign. Gary is that ongoing support in human form. The guy who shows up on day one and simply never leaves. Directed by Rabbit's Al Morrow, the hero film follows Gary as he joins a family on their first day as Zelora customers and stays for years and years, until he's practically part of the family. Now live across BVOD, SVOD, YouTube, Meta, out-of-home, digital display, in-store at Bunnings and online.

We've all got a mate who can spin a good story – one that gets bigger and bigger each time it's told. So to launch the new iPhone 18 Pro, we introduced the ultimate unreliable narrator: 'Mo', a carshare driver who shares a story across Vodafone's vast 5G network. Mo tells us about the time he picked up a rockstar, hit up the clubs, recorded a new album and totally became best friends along the way. But the biggest news of all: he got the new iPhone 18 Pro at Vodafone. ​ Directed by Connor Pritchard via Good Oil, 'A Very Possibly True Story' features ARIA award-winning R&B artist 'Boy Soda', the iPhone 18's new 48 megapixel variable aperture camera and a python named Benny. The campaign runs on TV, BVOD, Social & OOH.

ADRIFT

The world's hardest problems are rarely solved by one point of view. With UNSW Sydney, we've launched the next chapter of their 'Progress for All' platform. This time the focus is on UNSW's belief on how progress really happens: the more perspectives around a problem, the better the solution. In the animated film, our protagonist gets past each obstacle by calling on a diverse group of collaborators. It's all set to a fresh take on Canned Heat's iconic 'Let's Work Together', created by our creative and sound design teams alongside UNSW students and alumni. For UNSW, the campaign marks a significant milestone in its brand and reputation strategy. The message is simple: progress for all is best made by all.

“You can’t say that?!” Well, we did. After launching our campaign to put Vodafone back on the map, we’ve returned with part 2. This time Ali Wong and Vodafone challenge the category by showing customers they can get a “big telco experience that’s cheaper than T****ra”. The tongue‑in‑cheek interaction with a stereotypical “big telco” legal team, doubles down on Vodafone’s core message: Australians can get a great telco experience without paying more. Because, why would you? Why? WHY?! Backed by network coverage now reaching 98.5% of Australians, the campaign rolls out nationally across film, online, social and out-of-home.

As the season shifts, we partnered with Myer to evolve MARCS and David Lawrence brand stories for the second instalment of AW26. With Winter comes new colours, textures and unexpected combinations, designed to layer effortlessly into a timeless, everyday wardrobe.

One year on from launching their brand platform ‘Care you can count on’, Allianz wanted to build further meaning into the promise by showcasing their deeply human service experience. Directed by Bonnie Moir (EXIT), our film spotlights the expert staff in an Allianz’ Claims Centre, caring for customers as they navigate moments of fear and uncertainty. A rare glimpse into what happens behind the scenes at Allianz.

Vodafone has launched the third chapter of its Ali Wong campaign, this time turning up the heat on big telco roaming charges. Ali returns with her trademark bluntness, pointing out that another big telco charges customers double for roaming. Her message is simple: don't pay double. Roam for $5 a day. The campaign is part of a series that has taken on network, everyday pricing, and now roaming - building a consistent case that a big telco experience doesn't have to cost more.

Following the February relaunch of Myer’s exclusive brands, we partnered with the team to deliver the second phase of Basque, Blaq and Thereafter campaigns. Building on the foundations from launch, each brand brings refined silhouettes, richer textures and a sharper expression of modern winter dressing.

MY STORE IS

Antisemitism is rising amongst young people in Australia. Yet with only 120,000 Jews in the country, most Aussies have never met someone Jewish. So instead of calling out the hate, we tackled the ignorance that led to it and gave people something to love. Incommon reimagines parts of Jewish culture as products for everyone to enjoy, no matter their background. Named and packaged like a drop culture brand, with copy that entertained before it educated. Sent to non-Jewish influencers to have cultural convos with every unboxing. Available online, in stores and at the Sydney Jewish Museum.

In a sea of Black Friday deals, Petbarn needed to stand out and do something a little different for their first ever live shopping event on TikTok. So, we turned the TikTok live show into a live pet talk show; Morning Talkies. Hosted by two professional comedians, each segment was scripted and crafted using the tropes of breakfast television shows. When we needed to talk about deals on pet food? We turned them into a cooking segment with a Petbarn staff member showing our audience how to mix wet and dry food. Our Plus Also Clovelly Studio was transformed into a television set, complete with hand-painted set pieces, crew and many four-legged cast members. In the hour, we achieved 303,935 impressions, which is a pet-tastic reach for an account with just 28K followers. Our live also hit 10.7x our follower base.