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In a sea of Black Friday deals, Petbarn needed to stand out and do something a little different for their first ever live shopping event on TikTok. So, we turned the TikTok live show into a live pet talk show; Morning Talkies. Hosted by two professional comedians, each segment was scripted and crafted using the tropes of breakfast television shows. When we needed to talk about deals on pet food? We turned them into a cooking segment with a Petbarn staff member showing our audience how to mix wet and dry food. Our Plus Also Clovelly Studio was transformed into a television set, complete with hand-painted set pieces, crew and many four-legged cast members. In the hour, we achieved 303,935 impressions, which is a pet-tastic reach for an account with just 28K followers. Our live also hit 10.7x our follower base.